OUR STORY
For ten years, Beaucoup has raised the bar for the fine art of French pastry and café culture in Vancouver and built its reputation as a beloved, award-winning destination by way of its delicate pastries, viennoiseries and innovative creations that mingle sweet with savoury, marry East and West, and meld passion with precision.
Beaucoup was opened in 2012 by celebrated pastry chef, author and entrepreneur Jackie Kai Ellis, who detailed its earliest days and her culinary journey in the best-selling memoir The Measure of My Powers.
Soon after the pâtisserie and boulangerie burst onto the scene, Jackie welcomed Betty Hung into the kitchen on an internship that would lead to a scholarship at renowned École Gastronomique Bellouet Conseil in Paris, a role as Beaucoup’s Head Pastry Chef, and eventually, Co-Owner with her brother Jacky when the pair assumed ownership of Beaucoup in its fifth year.
In the five years since they took the reins, Betty and Jacky have continued to bolster Beaucoup’s legacy and taken its menu in bold and creative new directions that blend French techniques with ingredients and inspiration that honour their Asian heritage in multicultural culinary creations such as the Peking Duck Croissant, Yuzu Almond Financier and Golden Mochi Croissant, among others.
But devotées of traditional French pastries and viennoiseries always have plenty to tempt their palate, too, with a daily menu that showcases classics like Pain au Chocolat, Kouign Amann and Raspberry Brioche, savoury seasonal sandwiches and scones, and an expertly curated menu of 49th Parallel espresso-based beverages and artisanal Bellocq teas.
The Next Chapter
for Beaucoup is written in conjunction with its 10th anniversary when Betty and Jacky opened a new flagship location in the storied St. Regis Hotel in the summer of 2023.
The latest step of the Beaucoup journey evokes ‘joie de vivre the West Coast way’ and offer locals and visitors alike a transportive journey to the heart of modern Parisian lifestyle in an approachable-yet-luxurious boulangerie that reimagines the fine art of French pastry while also paying homage to much-loved classic creations from the original location.
“Beaucoup Bakery has always been about food and drink that brings people together and allows us to connect with our guests and the community, and we’re so excited to write this latest chapter of the Beaucoup story,” says Betty. “Our goal is to bring a little bit of joy and warmth to whoever sets foot inside and carry on the tradition we have established at our original location by staying true to our motto of inspiring with quality and care.”
