OUR STORY


For ten years, Beaucoup has raised the bar for the fine art of French pastry and café culture in Vancouver and built its reputation as a beloved, award-winning destination by way of its delicate pastries, viennoiseries and innovative creations that mingle sweet with savoury, marry East and West, and meld passion with precision.

Group of four people and a dog gathered around a marble counter, smiling at the camera inside a store with branded bags and cups in the background.

Beaucoup was opened in 2012 by celebrated pastry chef, author and entrepreneur Jackie Kai Ellis, who detailed its earliest days and her culinary journey in the best-selling memoir The Measure of My Powers.

Soon after the pâtisserie and boulangerie burst onto the scene, Jackie welcomed Betty Hung into the kitchen on an internship that would lead to a scholarship at renowned École Gastronomique Bellouet Conseil in Paris, a role as Beaucoup’s Head Pastry Chef, and eventually, Co-Owner with her brother Jacky when the pair assumed ownership of Beaucoup in its fifth year.

A red and white striped box containing marbled chocolates with swirls of white, gold, and dark brown, placed on a gold-colored cloth.
A symmetrical design with a heart shape at the top and four smaller heart shapes around it, all connected by lines, forming a floral pattern.

In the five years since they took the reins, Betty and Jacky have continued to bolster Beaucoup’s legacy and taken its menu in bold and creative new directions that blend French techniques with ingredients and inspiration that honour their Asian heritage in multicultural culinary creations such as the Peking Duck Croissant, Yuzu Almond Financier and Golden Mochi Croissant, among others.

A person's hand holding a cross-section of a smoked meat pastry sandwich with layers of meat, cheese, and puff pastry, with a red sign with white text 'BBQ' in the background.
Three mooncakes stacked on top of each other with a blue background featuring white rabbits, flowers, and moon illustrations.
A hand holding a massive, layered cookie with cream filling, outdoors with green blurred background.
A flaky, golden-brown croissant topped with blueberries, edible flowers, and lemon zest, placed on bakery paper printed with 'Beaucoup Bakery & Cafe'.

But devotées of traditional French pastries and viennoiseries always have plenty to tempt their palate, too, with a daily menu that showcases classics like Pain au Chocolat, Kouign Amann and Raspberry Brioche, savoury seasonal sandwiches and scones, and an expertly curated menu of 49th Parallel espresso-based beverages and artisanal Bellocq teas.

Close-up of freshly baked cinnamon rolls with a golden-brown crust, topped with sugar crystals, on parchment paper with some sugar crystals scattered around.
Red and white geometric patterned border, with semicircular shapes alternating in a repeating pattern.

The Next Chapter

for Beaucoup is written in conjunction with its 10th anniversary when Betty and Jacky opened a new flagship location in the storied St. Regis Hotel in the summer of 2023.

A tall building with multiple windows, located in an urban area with trees and clouds in the background.

Soon to be followed by the opening of Beaucoup Britannia Beach in the summer of 2025. This marks Beaucoup’s foray into out-of-city locations, brining their signature offering to a wider audience.

Hand-drawn illustration of a two-story building labeled 'Beaucoup Bakery & Cafe' with a car parked in front.
Text of the logo reading 'BEAUCOUP BAKERY and CAFE' in brown fonts on a black background.